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ProCito Oy

Limited company, Lahti. Other activities of advertising agencies.

ProCito Oy is a limited company based in Lahti, registered in 2008. In the financial year ending 30.4.2026, revenue was 3,1 M€ and operating profit 151 t€; equity ratio 47.1 %. Its taxable income in 2024 was 123 t€ and its income taxes 25 t€.

Revenue 20263,1 M€+11 % on the previous year
Operating profit151 t€4,9 % of revenue
Net profit129 t€EBITDA 150 t€
Equity ratio47,1 %quick ratio 1,89
Taxable income 2024123 t€ top 10 % of its industry
Income taxes 202425 t€179 t€ in 2020–2024
In business18 yrsregistered 4.9.2008

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Financials

2,6 M€2,7 M€2,8 M€3,1 M€3,1 M€211 t€107 t€116 t€151 t€163 t€98 t€102 t€129 t€2023-042024-042025-042026-04
RevenueOperating profitNet profit
Key figures30.4.202630.4.202530.4.202430.4.2023
Revenue3,1 M€2,8 M€2,7 M€2,6 M€
Revenue change11,0 %2,5 %6,1 %–
EBITDA150 t€117 t€108 t€212 t€
EBITDA %4,9 %4,2 %4,0 %8,3 %
Operating profit151 t€116 t€107 t€211 t€
Operating margin4,9 %4,2 %3,9 %8,2 %
Net profit129 t€102 t€98 t€163 t€
Personnel costs-547 t€493 t€481 t€451 t€
Equity ratio47,1 %53,7 %42,0 %48,1 %
Quick ratio1,892,151,721,91
Current ratio1,892,151,721,91
Debt to revenue12,0 %12,4 %15,2 %15,4 %
Return on equity39,0 %25,3 %32,6 %44,5 %
Balance sheet total704 t€749 t€715 t€762 t€
Equity332 t€402 t€301 t€366 t€
Cash and bank333 t€375 t€366 t€441 t€

Balance sheet

762 t€715 t€749 t€704 t€704 t€366 t€301 t€402 t€332 t€441 t€366 t€375 t€333 t€2023-042024-042025-042026-04
Balance sheet totalEquityCash
Income statement and balance sheet

Income statement

30.4.202630.4.202530.4.202430.4.2023
Turnover3,1 M€2,8 M€2,7 M€2,6 M€
Other operating income5 477 €12 t€42 t€9 692 €
Raw materials and services2,0 M€-1,9 M€-1,8 M€-1,6 M€
Personnel expenses547 t€-493 t€-481 t€-451 t€
Depreciations and reductions in value431 €-574 €-766 €-1 755 €
Other operating expenses399 t€-341 t€-381 t€-314 t€
Operating profit (loss)151 t€116 t€107 t€211 t€
Financial income and expenses + (-)-11 t€14 t€13 t€-6 385 €
Profit (loss) before appropriations and taxes162 t€130 t€120 t€204 t€
Income taxes33 t€-28 t€-22 t€-41 t€
Profit (loss) for the financial year129 t€102 t€98 t€163 t€

Balance sheet

30.4.202630.4.202530.4.202430.4.2023
Non-current assets1 292 €1 723 €2 354 €5 319 €
Receivables370 t€372 t€346 t€316 t€
Cash in hand and at banks333 t€375 t€366 t€441 t€
Current assets703 t€747 t€713 t€756 t€
Assets704 t€749 t€715 t€762 t€
Share capital or other similar capital2 500 €2 500 €2 500 €2 500 €
Capital and reserves332 t€402 t€301 t€366 t€
Short-term liabilities372 t€347 t€415 t€395 t€
Liabilities372 t€347 t€415 t€395 t€
All financial statement items (45)
30.4.202630.4.202530.4.202430.4.2023
Turnover3,1 M€2,8 M€2,7 M€2,6 M€
Other operating income5 477 €12 t€42 t€9 692 €
Raw materials and services2,0 M€-1,9 M€-1,8 M€-1,6 M€
Personnel expenses547 t€-493 t€-481 t€-451 t€
Depreciations and reductions in value431 €-574 €-766 €-1 755 €
Other operating expenses399 t€-341 t€-381 t€-314 t€
Operating profit (loss)151 t€116 t€107 t€211 t€
Financial income and expenses + (-)-11 t€14 t€13 t€-6 385 €
Profit (loss) before appropriations and taxes162 t€130 t€120 t€204 t€
Income taxes33 t€-28 t€-22 t€-41 t€
Profit (loss) for the financial year129 t€102 t€98 t€163 t€
Non-current assets1 292 €1 723 €2 354 €5 319 €
Receivables370 t€372 t€346 t€316 t€
Cash in hand and at banks333 t€375 t€366 t€441 t€
Current assets703 t€747 t€713 t€756 t€
Assets704 t€749 t€715 t€762 t€
Share capital or other similar capital2 500 €2 500 €2 500 €2 500 €
Capital and reserves332 t€402 t€301 t€366 t€
Short-term liabilities372 t€347 t€415 t€395 t€
Liabilities372 t€347 t€415 t€395 t€
Short-term accounts payable201 t€206 t€299 t€229 t€
Short-term prepayments and accrued income7 670 €22 t€32 t€1 499 €
Depreciations according to plan431 €-574 €-766 €-1 755 €
Shares and similar rights of ownership in subsidiaries–0 €56 €56 €
Long-term receivables76 t€79 t€85 t€79 t€
Investments–0 €56 €56 €
Retained earnings200 t€298 t€200 t€201 t€
Liabilities704 t€749 t€715 t€762 t€
Other interest and financial income from non-group companies11 t€14 t€15 t€4 679 €
Short-term receivables294 t€293 t€262 t€236 t€
Short-term accrued expenses and deferred income121 t€88 t€81 t€101 t€
Purchases during the financial year1,8 M€-1,6 M€-1,6 M€-1,4 M€
Short-term sales receivables286 t€252 t€228 t€234 t€
Pension expenses81 t€-68 t€-83 t€-61 t€
Services purchased196 t€-232 t€-181 t€-216 t€
Machinery and equipment1 292 €1 723 €2 298 €5 264 €
Other long-term receivables576 €576 €576 €576 €
Other current liabilities50 t€53 t€34 t€66 t€
Tangible assets1 292 €1 723 €2 298 €5 264 €
Other social security expenses16 t€-13 t€-10 t€-13 t€
Wages and salaries450 t€-413 t€-387 t€-377 t€
Other short-term receivables0 €19 t€1 688 €977 €
Long-term receivables from participating interests76 t€79 t€84 t€79 t€
Profit (loss) for the period, equity129 t€102 t€98 t€163 t€
Interest expenses and other financial expenses for non-Group companies0 €-250 €-1 739 €-11 t€

From financial statements filed digitally (XBRL) with the Finnish Patent and Registration Office; ratios calculated from them. Equity ratio = (equity + accumulated appropriations) / (balance sheet total − advances received).

Taxes

206 t€100 t€247 t€206 t€123 t€123 t€20202021202220232024

Measured by taxable income, ProCito Oy is in the top 10 % of the industry class other activities of advertising agencies (994 companies with taxable income; median 11 t€, 12 times the median).

Taxable income is the profit as calculated for taxation, not revenue. Public data from the Finnish Tax Administration; figures for 2025 are published in November 2026.

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