Makea Helsinki Oy is a limited company based in Helsinki, registered in 2020. In the financial year ending 31.12.2024, revenue was 2,5 M€ and operating profit 279 t€; equity ratio 40.7 %. Its taxable income in 2024 was 272 t€ and its income taxes 55 t€.
Revenue 20242,5 M€+40 % on the previous year
Operating profit279 t€11,3 % of revenue
Net profit226 t€EBITDA 291 t€
Equity ratio40,7 %quick ratio 0,57
Taxable income 2024272 t€
top 10 % of its industry
Income taxes 202455 t€99 t€ in 2021–2024
In business5 yrsregistered 15.12.2020
Financials
RevenueOperating profitNet profit
| Key figures | 31.12.2024 | 31.12.2023 | 31.12.2022 |
|---|---|---|---|
| Revenue | 2,5 M€ | 1,8 M€ | 1,1 M€ |
| Revenue change | 40,5 % | 63,0 % | – |
| EBITDA | 291 t€ | 244 t€ | -69 t€ |
| EBITDA % | 11,7 % | 13,8 % | -6,4 % |
| Operating profit | 279 t€ | 232 t€ | -83 t€ |
| Operating margin | 11,3 % | 13,1 % | -7,6 % |
| Net profit | 226 t€ | 178 t€ | -91 t€ |
| Personnel costs | 254 t€ | 319 t€ | 560 t€ |
| Equity ratio | 40,7 % | 34,1 % | -9,1 % |
| Quick ratio | 0,57 | 0,57 | 0,41 |
| Current ratio | 1,67 | 1,59 | 1,01 |
| Debt to revenue | 21,2 % | 16,0 % | 36,2 % |
| Return on equity | 62,8 % | 122,3 % | – |
| Balance sheet total | 886 t€ | 428 t€ | 358 t€ |
| Equity | 361 t€ | 146 t€ | -32 t€ |
| Cash and bank | 68 t€ | 85 t€ | 88 t€ |
Balance sheet
Balance sheet totalEquityCash
Income statement and balance sheet
Income statement
| 31.12.2024 | 31.12.2023 | 31.12.2022 | |
|---|---|---|---|
| Turnover | 2,5 M€ | 1,8 M€ | 1,1 M€ |
| Other operating income | 87 € | 0 € | – |
| Raw materials and services | -1,0 M€ | -525 t€ | -262 t€ |
| Personnel expenses | -254 t€ | -319 t€ | -560 t€ |
| Depreciations and reductions in value | -12 t€ | -12 t€ | -14 t€ |
| Other operating expenses | -919 t€ | -673 t€ | -327 t€ |
| Operating profit (loss) | 279 t€ | 232 t€ | -83 t€ |
| Financial income and expenses + (-) | -7 557 € | -7 530 € | -8 580 € |
| Profit (loss) before appropriations and taxes | 272 t€ | 224 t€ | -91 t€ |
| Income taxes | -45 t€ | -46 t€ | 0 € |
| Profit (loss) for the financial year | 226 t€ | 178 t€ | -91 t€ |
Balance sheet
| 31.12.2024 | 31.12.2023 | 31.12.2022 | |
|---|---|---|---|
| Non-current assets | 59 t€ | 71 t€ | 83 t€ |
| Stocks | 543 t€ | 231 t€ | 163 t€ |
| Receivables | 216 t€ | 42 t€ | 24 t€ |
| Cash in hand and at banks | 68 t€ | 85 t€ | 88 t€ |
| Current assets | 827 t€ | 358 t€ | 275 t€ |
| Assets | 886 t€ | 428 t€ | 358 t€ |
| Capital and reserves | 361 t€ | 146 t€ | -32 t€ |
| Long-term liabilities | 29 t€ | 58 t€ | 117 t€ |
| Short-term liabilities | 497 t€ | 225 t€ | 273 t€ |
| Liabilities | 526 t€ | 283 t€ | 391 t€ |
All financial statement items (53)
| 31.12.2024 | 31.12.2023 | 31.12.2022 | |
|---|---|---|---|
| Turnover | 2,5 M€ | 1,8 M€ | 1,1 M€ |
| Other operating income | 87 € | 0 € | – |
| Raw materials and services | -1,0 M€ | -525 t€ | -262 t€ |
| Personnel expenses | -254 t€ | -319 t€ | -560 t€ |
| Depreciations and reductions in value | -12 t€ | -12 t€ | -14 t€ |
| Other operating expenses | -919 t€ | -673 t€ | -327 t€ |
| Operating profit (loss) | 279 t€ | 232 t€ | -83 t€ |
| Financial income and expenses + (-) | -7 557 € | -7 530 € | -8 580 € |
| Profit (loss) before appropriations and taxes | 272 t€ | 224 t€ | -91 t€ |
| Income taxes | -45 t€ | -46 t€ | 0 € |
| Profit (loss) for the financial year | 226 t€ | 178 t€ | -91 t€ |
| Non-current assets | 59 t€ | 71 t€ | 83 t€ |
| Stocks | 543 t€ | 231 t€ | 163 t€ |
| Receivables | 216 t€ | 42 t€ | 24 t€ |
| Cash in hand and at banks | 68 t€ | 85 t€ | 88 t€ |
| Current assets | 827 t€ | 358 t€ | 275 t€ |
| Assets | 886 t€ | 428 t€ | 358 t€ |
| Capital and reserves | 361 t€ | 146 t€ | -32 t€ |
| Long-term liabilities | 29 t€ | 58 t€ | 117 t€ |
| Short-term liabilities | 497 t€ | 225 t€ | 273 t€ |
| Liabilities | 526 t€ | 283 t€ | 391 t€ |
| Inventory increase (+) or decrease (-) | 406 t€ | -26 t€ | 92 t€ |
| Short-term sales receivables | 193 t€ | 17 t€ | 4 701 € |
| Short-term prepayments and accrued income | 8 381 € | 11 t€ | 2 650 € |
| Purchases during the financial year | -1,1 M€ | -491 t€ | -330 t€ |
| Tangible assets | 7 697 € | 10 t€ | 14 t€ |
| Intangible assets | 51 t€ | 60 t€ | 69 t€ |
| Retained earnings | 134 t€ | -32 t€ | 59 t€ |
| Other current liabilities | 5 292 € | 48 t€ | 64 t€ |
| Other interest and financial income from non-group companies | 1 € | 5 € | 4 € |
| Liabilities | 886 t€ | 428 t€ | 358 t€ |
| Other social security expenses | -15 t€ | -6 996 € | -11 t€ |
| Long-term receivables | 10 t€ | 14 t€ | 17 t€ |
| Services purchased | -296 t€ | -7 797 € | -25 t€ |
| Other intangible assets | 49 t€ | 56 t€ | 63 t€ |
| Short-term loan receivables | 2 475 € | 0 € | – |
| Interest expenses and other financial expenses for non-Group companies | -7 558 € | -7 535 € | -8 585 € |
| Short-term accounts payable | 367 t€ | 69 t€ | 12 t€ |
| Goodwill | 2 000 € | 4 000 € | 6 000 € |
| Profit (loss) for the period, equity | 226 t€ | 178 t€ | -91 t€ |
| Depreciations according to plan | -12 t€ | -12 t€ | -14 t€ |
| Other long-term receivables | 10 t€ | 14 t€ | 17 t€ |
| Finished products | 543 t€ | 136 t€ | 163 t€ |
| Pension expenses | -29 t€ | -36 t€ | -79 t€ |
| Machinery and equipment | 7 697 € | 10 t€ | 14 t€ |
| Long-term liabilities to credit institutions | 29 t€ | 58 t€ | 84 t€ |
| Other short-term receivables | 1 734 € | 1 € | 262 € |
| Short-term receivables | 206 t€ | 28 t€ | 7 613 € |
| Long-term subordinated loans | – | 0 € | 33 t€ |
| Wages and salaries | -210 t€ | -276 t€ | -470 t€ |
| Short-term accrued expenses and deferred income | 98 t€ | 82 t€ | 121 t€ |
| Advance payments | 0 € | 94 t€ | 0 € |
| Short-term liabilities to credit institutions | 27 t€ | 27 t€ | 77 t€ |
From financial statements filed digitally (XBRL) with the Finnish Patent and Registration Office; ratios calculated from them. Equity ratio = (equity + accumulated appropriations) / (balance sheet total − advances received).
Taxes
Measured by taxable income, Makea Helsinki Oy is in the top 10 % of the industry class beauty care and other beauty treatment activities (336 companies with taxable income; median 7 253 €, 38 times the median).
Taxable income is the profit as calculated for taxation, not revenue. Public data from the Finnish Tax Administration; figures for 2025 are published in November 2026.
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